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Financial Literacy in India: Statistics and Solutions

Financial Literacy means the ability to understand how money works in the world and take an informed as well as judicious decision with regards to all the financial activities.

A person who is Financially literate knows how to earn, manage and invest money. He is familiar with financial products and applies his knowledge to make the best use of them.

Financial Literacy in India

Financial literacy and financial inclusion are two aspects of financial stability in a country.

When people are financially literate, they are more likely to explore the products and services offered by banks and use them for their benefits. This accelerates the pace of financial inclusion, where everyone can access the basic banking facilities rather than relying on the orthodox systems of money market such as borrowing money from Zamindaars or village money lenders.

Unfortunately, when it comes to India’s financial literacy rate the statistics are quite shocking.

According to a survey conducted by Standard & Poor’s, over 76% Indian adults lack basic financial literacy and they don’t understand the most basic and key financial concepts.

While the number is much lower than the worldwide financial literacy rate, it’s roughly in line with the BRIC and South Asian nations.       

More About the Survey on India’s Financial Literacy

The survey was based on the interviews conducted on 150,000 adults from 140 countries. The individuals were tested on their knowledge of four basic financial concepts: numeracy, risk diversification, inflation, and compound interest (savings and debt). The one who answered three out of four concepts correctly, was defined as financially literate.

According to the survey, “Countries with higher literacy rates include Australia, Canada, Denmark, Finland, Germany, Israel, the Netherlands, Norway, Sweden, and the UK, where more than 65% of adults are financially literate. South Asia is home to countries with some of the lowest financial literacy scores, where only a quarter of adults—or fewer—are financially literate. Singapore has the highest percentage of financially literate adults (59%) in Asia.”

S&P Report on India's Financial LiteracyS&P Report on India's Financial Literacy

Here are some of the key findings on India’s Financial Literacy.

=> Only 14% Indian adults could answer questions on risk diversification while 51% understood compound interest and 56% were correct with questions on inflation.

=> 39% of adults who have a formal loan are financially literate, while 27% of formal borrowers are not financially literate.

=> A mere 14% of Indian adults save at a formal institution.

=> Going by the gender gap, 73% of men and 80% of women in India are not financially literate.

=>  26% of the adults in the richest 60% of households are financially literate, while 20% of the poorest 40% of households are financially literate.

According to a survey on Global Financial Literacy in 2012 conducted by VISA, only 35% of Indians were financially literate and India was among the least financially literate countries.

Another survey of “Financial Literacy among Students, Young Employees and the Retired in India” conducted by IIM-A supported by CITI Foundation reveals that” high financial literacy is not widespread among Indians where only less than a quarter population have adequate knowledge on financial matters. There is lack of understanding among Indians about the basic principles of money and household finance, such as compound interest, impact of inflation on rates of return and prices, and the role of diversification in investments.”

Clearly, the statistics are disappointing. The lack of essential knowledge on financial matters and inability to manage personal finance not only affect an household, but makes an economy as a whole suffer too.

Like I said earlier, financial inclusion and financial literacy are two essential ingredients of an efficient economy. While, financial literacy can accelerate financial inclusion, the vice versa may not hold true.

Financial inclusion is a priority in our country. And the Govt has been fairly active on its strategies on financial inclusion where various schemes are being introduced and awareness campaigns are being held from time to time. But owing to the existing bottlenecks in terms income disparity, poverty, gender gaps and all, the implementation of financial inclusion policies has been challenging too.

For example, when Pradhan Mantri Jan Dhan Yojana, a National Mission on Financial Inclusion kicked off in 2014, the result was record-breaking. About 214 million zero balance accounts were created, which means a huge segment of population could access banking facilities at a nominal cost.

But, unfortunately this many number of accounts do not ensure financial literacy. If it had, our performance in Global Financial Literacy wouldn’t have been this poor.

In an article on Financial Inclusion published in Economic Times, Rajat Gandhi rightly says that, “No matter how many banks you open and how many boots you have on the ground, if a person does not know about the financial options that are open to him, policies, schemes and financial instruments will mean little. It is important for a person to firstly know what to look for and only then think of the benefits that he can obtain from it.”

To make things clear, financial inclusion focuses on volume or quantity whereas financial literacy is more about quality.

While financial inclusion emphasises on creating more accounts in order to make the common banking facilities easily accessible to all, financial literacy emphasises on expanding the knowledge on financial matters and products so that one can,

  • Understand how to use and manage money and minimize financial risk
  • Manage personal finance quite efficiently
  • Identify the benefits and facilities offered by banks and boycott the dodgy moneylenders.
  • Derive the long-term benefits of savings

And eventually it will further the financial inclusion movements.

What Should be Done to Increase Financial Literacy in India?

Considering the scenario, deliberate actions to promote financial literacy is the need of the hour.  Before initiating the steps, the target group should be divided on the basis of their age, income, education and gender and given opportunities to enhance their financial literacy in a more simple and easy-to-understand manner.

Here are few factors that can help.

Financial Literacy Month: Countries that boast high financial literacy rate observe financial literacy month. In US april is considered as the month of financial literacy where effort are taken to educate the citizens about the importance of financial literacy and why it’s important to maintain healthy financial habit. India too needs to realise the importance of Financial Literacy month.

Five Reasons Why India Needs a Financial Literacy Month?

Including Financial Literacy in School Syllabus: Financial literacy should begun at school stage. Recently, RBI Governor Raghuram Rajan has proposed inclusion of financial literacy in school curriculum. When children are aware of the concept, they can influence their families on the importance of savings and take necessary steps to better manage their money.  Thus, spreading the concept of financial literacy by inculcating banking habits and creating financial awareness among children is a great help.

Here is a nice inforgraphic presentation by Visually. Click on it and zoom it in a little to get a clear view of the content.

inclusion of financial literacy in school curriculum

The Role of Technology: We all are living in a digital era. The role of technology in financial literacy thus can never be overlooked. Financial literacy through the use of technology can be accelerated via three medium- computer, mobile, and internet. With mobile phones getting more convenient each passing day, it’s more easy to reach people through the platform. The platforms should so designed that whenever somebody needs financial advice, they can easily access the necessary information.

Technology allows independent learning. And it’s important to exploit the means in our advantage.

This is all I have to share about financial literacy in India. If you have something to add or share, please write to me or use the comment box given below.


  1. H. R. Shah

    May I know what the individual can do to increase the financial literacy in the society?
    which topics should be included in a short course of two days for the college students.

    • Naresh

      What is saving
      Options of saving
      What is loan and options of loan
      What is investment
      What is insurance
      what is the difference b/w investment and insurance
      Digital payment options
      Do’s and DoN’Ts for digital payment options

  2. sandeep

    we do financial literacy for kids from age 9 to 19. That should be the first step to a financially fit country

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